Evaluation of Strenghts and Weaknesses of Morrison Supermarkets

[pic] Evaluation of Strengths and Weaknesses of WM Morrison Supermarkets Complied by: Karolis Petkus Student number: 2903678 Course tutor: Ian Edwards 2009 Contents or page index: †¢ Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p. 3 †¢ Background †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦p. 3 †¢ Current strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦p. 4 †¢ Strengths †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦. p. 5, 6 †¢ Weaknesses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p. 6 †¢ Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ p. 6, 7 †¢ Threats †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p. , 8 †¢ Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. p. 8 †¢ Appendices †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. p. 9 †¢ References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. p. 10 Introduction Wm Morrison is one of the most popular retailers in UK and it offers a great price and quality of food. For me, as a student and an athlete always looking for fresh, healthy food at good prices it is on of the best options to choose. That is why I have chosen this company to evaluate. Also, I will be able to find some new information about Wm Morrison, which will be useful for me as a customer. The essay includes information about background, current strategy, strengths, weaknesses, opportunities and prospects. Background Wm Morrison was founded in 1899 by William Morrison, an egg and butter merchant. Now, it is one of the largest supermarket chains in the UK, offering a vide range of goods including other brands and own label products. The company is headquartered in Bradford, the UK and employs about 124,530 people. And it has assuranced to create about 5000 jobs this year. It operates over 382 stores and 287 petrol stations all over UK. With such a growth Morrison became a member of the â€Å"Big Four† grocery retailers. ttp://www. guardian. co. uk/business/2009/jan/13/morrisons-supermarkets (15/11/09) www. morrisons. co. uk/Corporate/About-Morrisons/Company-history1/ (15/11/09) Current strategy Wm Morrison has a vision called ‘Food Specialist for Everyone’. It has three different brand values: Fresh, Value and Service. Those three values should give them flexibility to react to market changes and customer tendencies. Brand values: Fresh The Company’s aim is to prepare more freshly food than any other retailer. That’s why they have more staff preparing food than others. The company is strong by having their own factories, production facilities and distribution network. With these facilities they can get food to stores faster so that it is always fresher. Value Value is the key to the vision and is very important in the market conditions. They offer quality and freshness at a price which people like. Their offers are about saving customers money. And their prices are great value across the ranges. Service Because they have their own distribution network, they can be sure that the right products are always available for our customers. The staff is well skilled so they give customers what they want – fresh food served by helpful, friendly, well-trained people. http://lispac. lsbu. ac. uk/record=e1000089 (15/11/09) Strengths Financial performance With high revenues of ? 14. 5 billion, Morrison is UK's fourth largest food retailer. The company operates 382 stores and serves 10 million customers every week. According to TNS market research, it has a market share of 12. 3 % in the grocery market. Morrison has achieved numerous of awards in 2008, including â€Å"Retailer of the Year†, the â€Å"Grocer of the Year† and many others. It develops the brand image of the company and provides a competitive lead. Vertically integrated operations Morrison is unique food retailer because it is the only one which owns and runs fresh food making and processing abilities. This company has 12 manufacturing places in the UK and a vide transport park. This is how the company provides economies of scale at a high level and is solid in its operations. Focus on conscious consumers In response to the recession Morrison has to offer something attractive to their customers. That is why company rolled out offers such as ? family meal deals, 2 for 1 offer on party foods and many others. With such a strategy Morrison can drive sales in a weak economic environment. www. marketlineinfo. com. lispac. lsbu. ac. uk/library/Default. aspx (16/11/09) Weaknesses Lack of taking part in online shopping Online shopping is growing every year in the UK. With such a high speed of growing online shopping, supermarkets start their online sales channel s to increase the revenues. ASDA, Tesco and Sainsbury in the UK have started their channels in the online shopping. However, Morrison has not started this trend which could limit growth opportunities. ww. marketlineinfo. com. lispac. lsbu. ac. uk/library/DisplayContent. aspx? R=A72DB36B-5734-4779-B792-270152CA738A=4294836834=IDA2XUJB#IDA2XUJB (16/11/09) Opportunities Optimization plan Morrison started an optimization plan by 2007 to develop operations by FY2010. As a part of optimization plan, the company completed the re-branding of all its stores and over 3,000 own-brand Morrison products received new packaging. One part has been completed, to re–brand all stores and over 3,000 own-brand Morrison products have new packaging. The Company also installed self-scan checkouts over half stores. Successful optimization plan could develop market share, brand value and success for the company. Growth in private brand markets The private brand market is about a strong growth in sales and is expected to reach about ? 52 billion by 2011. These products have high margin potential. . Morrison offers 18,000 product lines in a typical store, 32% of which are own-brand labels. The growth in private label products could be a major opportunity for the company and could increase its success. www. marketlineinfo. com. lispac. lsbu. ac. uk/library/DisplayContent. aspx? R=A72DB36B-5734-4779-B792-270152CA738A=4294836834=IDA2XUJB#IDA2XUJB (16/11/09) Positive attitude for healthy foods Natural and organic food products sector is one of the fastest growing categories in food selling. Morrison offers a range of organic products, through its own label â€Å"Organic†, including eggs, cheese, potatoes, mushrooms, tea bags and muesli. The growing market for organic products could largely increase revenues. Prospects Recessionary climate Like most economies, the UK is now on recession, as well. Because of recession, unemployment is increasing and consumers have to be more cautious of spending. As a result, the company's sales and margins will be under huge pressure during such difficult economic times. www. marketlineinfo. com. lispac. lsbu. ac. uk/library/DisplayContent. aspx? R=A72DB36B-5734-4779-B792-270152CA738A&N=4294836834&selectedChapter=IDA2XUJB#IDA2XUJB (17/11/09) Rising work costs in the UK Employment costs are on the rise in the UK. Te adult minimum wage has increased from ? 5. 73 in October 2008 to ? 5. 80 which will come into effect in October 2009. An increase in labor costs will increase Sainsbury's in service costs and impact its margins. Intense competition Morrison is facing intense competition in their business from other supermarkets and stores. Tesco drives trough multiple store formats. Marks and Spencer's and Waitrose supermarkets are planning development in the UK. Growing competition could lead to the pricing pressures, which would reduce the company’s turnover. www. marketlineinfo. com. lispac. lsbu. ac. uk/library/DisplayContent. aspx? R=A72DB36B-5734-4779-B792-270152CA738A&N=4294836834&selectedChapter=IDA2XUJB#IDA2XUJB (18/11/09) Conclusion Wm Morrison has a good vision to their further marketing. They put a lot of attention on a fresh and healthy food which becomes more popular between consumers. With a strategy like this, they can stand strong between top 4 retailers in the UK. However, Morrison is not interested in online shopping, which according to the statistics will increase very fast in the next few years. What is more, in such difficult economic times consumers are eating out less and looking for cheaper forms of entertainment. It will be tough to keep high revenues facing recession and intense competition from other supermarkets. Appendices Appendix 1: SWOT analysis overview Strengths |Weaknesses | |Strong market company |Lack of taking part in online shopping | |Vertically integrated operations | | |Focus on conscious consumers | | |Opportunities |Threats | |Optimization plan |Recessionary climate | |Growth in private brand markets |Rising work costs in the UK | |Positive attitude for healthy foods |Intense competition | www. maketlineinfo. com (16/11/09) Referenc es Websites: www. library. lsbu. ac. uk (16/11/09) www. marketlineinfo. com (16/11/09) www. morrisons. co. uk (14/11/09) www. guardian. co. uk (15/11/09)

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Safety Health and Occupational Hazards - Essay Example Welding, a major industrial process is concerned with joining metals by using a filler material. This filler material, known as the consumable is usually a coated electrode or wire. The process of melting this and the parent metal releases particulate fumes and gases, majority of which is produced from the consumable. The four most common welds are the tungsten inert gas (TIG), metal inert gas (MIG), metal active gas (MAG), and manual metal arc (MMA). (Pires et al, 2006) Some of these emissions are toxic in nature which can prove hazardous on prolonged exposure. Presently, 1-2% of workers from different professional backgrounds (some 3 million persons) are subjected to welding fume and gas action (Pires, 1996). In confined spaces, welding can be deadly, as without proper ventilation, toxic fumes and gases can be much more intense, and possibly over the respective limits for toxic substances. . In the recent years, occupational health hazards have formed the locus of intense academic study and research. The harmful effects of welding fumes have also been studied in great detail. The potency of the gas emissions depends on a number of factors like the nature of electrodes employed, the type of welding, filter metals, and also the ventilation facilities in the welding area. The emissions include metal oxide particles, gases, solvents, coatings and residues. Most of these are air borne and thus are constantly inhaled by workers. Harmful Effects of different Metals Compounds The welding fumes also contain compounds of metals like hexavalent chromium, nickel, manganese, zinc etc. It is difficult to find out the respective effects of different metals as most of tem are interrelated. (Hilton & Plumridge, 1991). But technological advancements have made it possible to draw a rough idea about each element's effect on the human body. It has been medically proven than nickel and chromium cause nausea, headaches, dizziness, thirst, fever, muscle ache, chest soreness and respiratory illnesses on short term exposure. Short term usually implies 12-24 hours, and these short term effects are generic for nearly all emissions. These effects also include gastrointestinal ailments, such as appetite loss, vomiting, cramps, and slow digestion. Nickel and Chromium fumes can also cause skin rashness and dermatitis. Nickel is also known to cause asthma, while chromium may cause sinusitis. The chronic, long term effects of fumes containing nickel and chromium still remain ambiguous, but there are vague indications that they might be carcinogenic in nature i.e. they might act as cancer causing agents. The National Institute for Occupational Safety and Health has declared that some forms of hexavalent chromium, nickel and their inorganic compounds be considered carcinogenic.(American Welding Society, 2003) As a matter of fact, the long term effects of welding smoke in general remain disputes. Though there are reasons to believe that prolonged exposure might lead to immunosuppression, lung cancer development,

Article that illustrates supply and demand Example | Topics and Well Written Essays - 250 words

That illustrates supply and demand - Article Example Additionally, apart from the global shift in the oil pricing, the US economy is rebounded from the eight months low profitability index in that period. Fluctuations in oil pricing have a prominent effect on the nation’s economic activities, which directly related to the economic growth. In this context, every respective activities of the nation are identified to be depended on the oil prices due to globalization and liberalization, which led to high reliance over the import and export operations. The changes in the prices of the oil will have transformed the real pricing of goods and/or services. Moreover, prices are one of the key variables in the economic term, which highly affects the demand along with supply of the same. In this regard, it can be stated that the major determinant of the oil prices includes the demand as well as supply and the market sentiment. Moreover, different nations are also identified to have high contribution towards oil consumption, which correspon dingly affects the pricing policies. While, assessment of the article it can be recognized that rise in the oil price will decelerates economic growth of the US in much higher extent. The country is not much dependent to the import of oils because of the dependence of other countries on the goods as well as services offered by the US have developed better competitive advantage globally. The article significantly notified that with the fall in oil pricing in the global market, the US and global benchmarked oil pricing has been narrowed down. Moreover, relatively cheap oil pricing in the US have encouraged various refineries to process more crude at a higher rates and with this significant reason the demand of the US crude oil has raised apart from the variation in the global oil prices (Friedman,

A Sick Medicaid System Essay Example for Free

A Sick Medicaid System Essay They received two offers. DHS chose the lowest bid from a company called CNSI. CNSI had no experience with a Medicaid system. When trying to build this new system there was very little communication between CNSI and the medical experts. In 2003 the new governor John Baldacci merged the Department of Behavioral and Developmental Services with the Department of Human Services in the new Department of Health and Human Services (Oz, 2009). In doing this the new system was a disaster. The claims were being denied and medical providers had to take out loans and some had to close their businesses because of no payments. DHHS fell so far behind due to the system they had to hire more experts. Instead of the system costing $15 million they had to pay out $70 million and they were six years behind. Were there any factors that contributed to the project failure which were not the fault of the project team and its leaders? There were several factors that played a roll in the project failure. The first issue was the fact that they only had two RFP’s and the states head of procurement that chose the lower of the two bids. When making the decision he/she didn’t hold in account that they didn’t conduct any type of research for either company, they checked no references, they checked no past projects of CNSI, and left no room for negotiations for the more experienced company. By choosing CNSI because of the lower bid they took a very big risk. The project team and leaders weren’t the biggest factor in this disaster. The new governor was. When he chose to merge systems from several departments in the attempt to save money he made the project cost go from $15 million to $22 million because the project team had to go back and rework the project they had already started for only DHS. Some critics said that the fact that only two bidders made offers, and that the price quotes were so different, should have alerted DHS that either the RFP was unrealistic or that the low bidder could not develop the system properly. What is your opinion? They totally could have taking the additional measures in submitting more than two RFP’s. It is very important to â€Å"avoid nebulous, unprioritized requirements, and never used canned RFP’s† (Byrne, 2010). RFP’s are sometimes not cost effective for vendors where they may not make the profit margin they hope to, so not as many are responding to them as in the years past (Byrne, 2010). DHHS should have made sure that listed all requirements they needed very clear so that potential companies could have offered up bids. They may have received bids from companies that had the experience and knowledge needed to make sure the system was correctly. In actuality DHHS paid twice the amount of the bid from Keane. Some states decided to continue to use their old (legacy) Medicaid claim systems, update them, and provide a Web link to the system, instead of developing a new system. What are the advantages of this approach? There are several advantages that this approach would have shown such as: †¢ The legacy system will still contain all the old medical information. †¢ Old claims are still able to be accessed and researched with the legacy system. The legacy system is not likely to have the same problems occur that a new system is expected to. By updating the legacy system can cut down on the cost and time that it would take for a new system. †¢ â€Å"Investment in a new system would not justify the improved features because the old systems have some advantage that cannot be obtained from newer systems† (Oz, 2009) In many cases organizations decide to convert to a new IS by cutting over. In what sense was the cutover in this case riskier than in other such conversions? As for DHHS they chose to build a new system unlike most states that chose to only integrate their systems so they met HIPAA requirements. By choosing to build a new system they would have no access to the legacy system and all information would now become extinct once the cut over occurred. By DHHS rushing the conversion they in turn were not ready for the cut over and in turn also fell behind on the agreed schedule. By this occurring and the merging of departments the IT department was cut in half and no one discussed what the other was doing. Also, there was no one from HIPAA on the committee to begin with to approve and assist with all programming rules and regulations (Oz, 2009). Recommendations: There are several ways that DHHS could have conducted this conversion. My recommendations are as follows: (1) A project team should have been selected before the RFP’s were to be processed. (2) DHHS should have made some efforts to negotiate with Keane seeing that they were more qualified out of the two. (3) DHHS should have conducted more research on the companies that offered the bids. (4) DHHS should have conducted research on other states that just integrated their system to see if it worked for them. 5) DHHS should have used the agile project management model so that there could be open lines of communication and room for any changes that needed to be made. They would have been able to test their work every two to three weeks to see what worked for them and what didn’t. (6) The project teams should have worked together and shared all ideas instead of working separate. These are my recommendations. As of today DHHS no longer uses the CNSI systems. â€Å"As a result of certification, MIHMS has been found to meet the standards of CMS for a certified claims management system.This will allow Maine to claim 75% reimbursement for ongoing operations retroactive to Sept 1, 2010-the date that the system began processing claims.

Subculture - Geekdom Essay Example for Free

Subculture Geekdom Essay Today’s society evidently shows that â€Å"geekdom† still exists at large in our culture. Based on how the word â€Å"geek† is being used to describe a particular person, it obviously has a positive implication. What was once considered as something that is less than normal by the society has become a means to boost someone’s morale. How does one distinguish a true geek from someone who is just pretending to be one? The former acts and does things in a normal manner simply because that is the kind of person he is. On the other hand, the latter, since he is just trying to pretend that he fits the description, does things in such a way wherein his true self is manifested and not what he is pretending to be. 2. Fandom I could say, â€Å"Yes, I am a huge fan of something†. Like many people, I have my reasons for being one. My liking for this particular thing does not mean, however, that I would be willing to give up other things for its sake. Although the feeling of satisfaction is there, it does not reach the point wherein the admiration turns into obsession. Some people base the manner of achieving success on how those whom they admire were able to achieve it. I, personally, do not let the very thing that I admire or truly like to become the reason for my frustration in life. I see to it that it will serve as an inspiration to me in seeking or achieving my goals. 3. Metal Metal does not necessarily imply masculinity. Both male and female artists engage in this type of music. In my opinion, it is just an expression of the feelings of an artist. Metal is neither shocking nor horrifying, but rather it is as form of art. It reflects the personality of the artist or what he is trying to portray or what he wants the audience to know about himself or his music. Metal, I believe is being given an unpleasant image by those who do not accept or appreciate it. It does not deliberately attempt to scare those who already have a bad impression on it, but rather it is trying to add some spice in the world of music. 4. Emo Although the word â€Å"emo† is used to be popularly known in the music world, its meaning underwent a transformation – just like a prehistoric organism whose exact origin is unknown, evolved into a more complicated species. The young generation needs to have a sense of belongingness. They want to be appreciated by their chosen crowd. I believe, that the present-day â€Å"emo† is today’s generation’s a means of reinventing yesterday’s fads and crazes. The principle being used here may be compared to the principle used when we are recycling materials in order to create new useful things. The original substance still exists even though the form of the object has been changed. It is the same thing with â€Å"emo†; the essence is preserved but with a different implication. 5. Hello Kitty. There is a child in each and every one of us. Every one of us wants to feel carefree every once in a while. The â€Å"Hello Kitty† in the photo suggests child-likeness and light-heartedness of a person living in a worriless environment. The photo of a young woman – obviously a mother – depicts a pleasant atmosphere. Her Hello Kitty collection indicates that she is the type of person who makes time for herself despite her hectic schedule, her duties and her responsibilities to her family, particularly to her child. It is a wonderful feeling to be young at heart. It takes someone away from the chaos of the world and the problems that are brought about by various elements which compose a particular society. A grown-up does not have to feel old. A mature person understands and knows how to find time for himself without neglecting his obligations to the people surrounding him. A wise person who has learned quite a lot from experiences is aware that being carefree is not at all synonymous to being irresponsible. Lai, Adrienne. Towards critical understanding of Asian cute culture. 149-151.

Health Safety And The Environment Engineering Essay

Health Safety And The Environment Engineering Essay Health, Safety and Environment is considered as the top priority among the activities carried out in an oil gas industry. The oil industry has commitments to develop and maintain the technologies, standards, best practices and programs which are essential to enhance the workplace safety. The ultimate goal of the HSE is to increase safety by preventing accidents and injuries. Also, a good HSE system in an oil industry leads to reduced material losses, direct and indirect costs for accidents and improves productivity . Especially for a small to medium size oil company, the record of consistency in safe operations can be used to attract new business and investment. This makes the case that safety is good for business. Therefore, Economy of the oil industry largely depends upon HSE. The management and rest of organization in an oil and gas company have more responsibilities in doing the operations in safe way. The improvements in an oil business could be achieved by reviewing the rules, policies and procedures of HSE. The emphasis should be followed by both peers and management that violations of HSE rules will not be tolerated. This report deals with the necessity of HSE for a small to medium size oil company to achieve safe and profitable business. [Shigeo 2012] 2) INTRODUCTION: HSE plays a vital role in an oil companys development. HSE plans, policies, strategies, objectives, procedure, safety management system, Implementation and monitoring, Audit and management reviews and benefits of effective HSE system for a small to medium size oil company are discussed in this report. Policy and Strategic Objectives Organisation, Resources and Documentation Reviews Leadership and Commitment Leadership and commitment Implementation and Monitoring Risk Evaluation and management Planning AUDIT Fig:1 shows the process involved in a typical HSE system. [SAFETY HEALTH AND PERSONNEL COMPETENCE and ENVIRONMENTAL QUALITY COMMITTEES 1994.] 3) DISCUSSION: The duties, responsibilities and process carried out in an small to medium size oil company to make development in all levels of HSE are discussed here. 3.1) LEADERSHIP AND COMMITMENT: The senior leaders of the company should involve and observe the activities carried out in the industry and should make changes if needed. Some of the roles of leaders to maintain a good HSE system are listed below, 1) Top to bottom level commitment in all aspects of operations carried out in an oil industry. 2) They are responsible to improve their companys HSE performance. 3) Keen observation of critical operations and maintaining perfect records for analysing and improving HSE performance. 4) They should ensure the workplace safety and profitability of the company. 5) Participation in every level of HSE development. 6) Making Cost-Benefit analysis of HSE. 7) Continuous studying and learning from accidents happened to other oil industries and implementing good methods to prevent such accidents in their company. The expected achievement from a leader in HSE is GOAL ZERO No harm to people and the environment. [ Petroleum Development Oman 2011 p.2 ] 3.1) HSE POLICIES AND STRATEGIC OBJECTIVES: The HSE policy and strategy of an oil company should be framed to avoid injuries and ill-health of employees, contractors, neighbours and public at all times and to minimise the adverse effect of operations on environment. Some of the HSE policies of an oil company are stated below, 1) Ensuring HSE considerations are given primary preference than the other business considerations. 2) Maintaining a systematic approach to HSE Management to achieve consistency in HSE improvement. 3) Performing regular audits and reviews. 4) Ensuring compliance with international standards, relevant legislations and client requirements. 5) Making availability of Health, Safety manuals and safe working procedures to all employees. 6) Designing the workplace and developing the work practices to reduce risks to the personnel as low as reasonably practicable. 7) Implementing the use of best technologies to reduce the impact of our operations to the environment. 8) Ensuring ability of our employees to compete their task and providing regular training and awareness program to manage the HSE risks. 9) Developing communication channel to ensure the HSE policies and procedures are understood by all our personnel. 10) Making repeated record of inputs, feedback and requirements of employees in all sections of operation. 11) Plan for react to and recover from the emergency situations. 12) Reporting accidents, near misses and investigating in the way to prevent similar incidents in future. 13) Ensuring legal Airport certification. [Shigeo 2012] 3.2) ORGANIZATION, RESOURCES AND DOCUMENTATION: The oil industry should make sure the workforce required to do HSE policies and procedures. Tasks of each and every employee are documented and accurately maintained. The daily work of employees are recorded and strictly supervised to prevent the violations of rules and regulations. Senior supervisors should undertake responsibility of maintaining safe working conditions. Some of the organisational resource issues related to HSE are as follows, 1) Regular worksite inspection by senior managers, 2) Daily workplace inspection by safety engineers, 3) Making availability of well trained supervisors and safety engineers for an emergency situation and for control room operations. 4) Providing guideline, HSE policies and procedures in understandable way to every worker. 5) Make sure that all employees are adults and they are physically and mentally fit for their respective operations. 6) Providing regular HSE awareness training to all employees of all disciplines to make them familiar to handle the risk situations and to prevent the similar faults. The small and medium size oil industry should maintain the contract details with the large size oil industry by proper documentation. They should compare their level and standard of HSE practices with the activities carried out in a large size oil company through benchmarking. The supervisors and managers should adopt continuous learning to enhance the quality and performance of HSE. Employees should be provided with safety and protection equipments like heavy impact safety helmets, safety eye goggles, boots, gloves, coveralls and other safety tools to minimise injuries. Safety boards, signals, alarms, traffic and pedestrian signs should be installed in the workplace. These instruments are inspected frequently and documented to enhance the safe working environment. 3.3) RISK EVALUATION AND MANAGEMENT: It is impossible to completely eliminate all the risk in an oil industry. But, it could be reduced or prevented before occurring through an effective safety risk management system. Safety management system (SMS) is the crucial part in an oil and gas industry. Safety risk management techniques consists of Hazard identification, Risk assessment, Risk mitigation and tracking. i) HAZARD IDENTIFICATION: Hazard Identification is the initial step carried out in Safety Management System (SMS). This method is used to identify the hazards that the organization faces in its working environment. Hazard could be a fire explosion, blow out, chemical hazard, ill-health, transportation, environmental hazard, etc. The safety management system should undergo a detailed analysis of all operations. Then documents should be prepared based on what could go wrong in an operation. The hazard is a potential or existing dangerous condition that could result in an accident or incident. In a safety management system, all hazards in operations are identified and documented to analyse and implement the necessary techniques required to eliminate or reduce the risk associated with the hazard. ii) RISK ASSESSMENT: Risk assessment is the technique of analysing the identified hazards to know the consequence of each hazard. The risk assessment considers both the severity of each hazards and the probability of its occurrence. The risk assessment may show that certain hazards have acceptable level of consequence, while other risks need definite mitigation. Proper risk assessment in an oil industry can reduce the number of accidents and can almost prevent them before occurrence. iii) RISK MITIGATION AND TRACKING : If the root cause of hazard is identified, then the proper mitigation process can be made. The risk mitigation can reduce or eliminate the hazards likelihood of occurrence or it can manage the risk by reducing the severity of its effects. The systematic and logical approach should be in place to counteract any risk for maintaining safe operation. The whole mitigation process should be monitored and tracked to conform that all control objectives are working properly. [ Bayuk ] Cause Consequence shallow gas well kick Loss Circulation Gas cut mud Influx of Hydro- carbon Blow out Injury to personnel Damage to safety critical system Environmental damage H2S release Hydrocarbon flow from pressurised formation Prevention/ Control Barriers Mitigation Barriers Event / Hazard Fig:2 Risk diagram shows the causes and consequences of influx of hydrocarbon during drilling. [ Brian 2012 ] To mitigate the hazards during drilling and to control the well, the operator should identify the exact causes and should respond appropriately if influx occurs. 3.4) PLANNING: HSE plans of a small to medium size oil company are prepared in the way to enhance and guarantee the safe working conditions and healthy working environment. Some effective HSE plans includes, 1) HSE policies, procedures, strategies and objectives, target and responsibilities. 2) Cost Estimation for implementing HSE practices. 3) Leadership and commitment, regular inspection, supervision and risk management. 4) Hazard identification, risk assessment, risk mitigation and tracking. 5) HSE policies, plans implementation, monitoring and documentation. 6) Reporting and recording accidents and near misses. 7) Availability of safety equipments like Fire prevention and fighting devices, first aid medical facilities. 8) Environment pollution control, sanitation, waste management and reducing the usage of natural resources. 9) Employees selection, proper communication and training, work inspection, monitoring. 10) special training for emergency response for both employees and control room operators. 11) Identifying employees fitness both physically and mentally for their tasks and making regular health check up and collecting feedback. Priority in HSE Practices: Most Effective ELIMINATE Eliminate the hazard Use process or method with low risk impact SUBSTITUTE Segregate the hazardous products ISOLATE / SEPARATE Engineered Safeguards: Prevention: Design to prevent an unwanted event Recovery: Design to mitigate harmful consequences ENGINEER ORGANISATION PROCEDURE Operating Procedures, Work instruction, Permits, Maintenance, Emergency Response Training, competency, communication PPE Personal Productive Equipment to wear in working environment. Least Effective Fig:3 shows the priority in HSE operations which are carried out in oil industry. [ Petroleum Development Oman 2011 ] 3.5) IMPLEMENTATION AND MONITORING: Effective implementation of HSE plans will lead to the safe and successful business and give high secure conditions to the employees. The effective and dedicated team of supervisors, safety manager should be active every time to ensure that all HSE policies are followed without violations. The PDSA, PDCA cycle and gap analysis are necessary to compare the existing HSE standards with the large scale oil industrys standards. This will achieve quality in HSE performance (QHSE). Proper monitoring should be carried out to avoid the ignorance and violations of the HSE rules to made the job done. PDSA cycle: http://www.scotland.gov.uk/Resource/Img/209291/0061564.gif Fig:4 Shows the PDSA cycle. [THE SCOTTISH GOVERNMENT HEALTH DELIVERY DIRECTORATE 2008] PDCA cycle: ISO PDCA Cycle Fig:5 Shows the PDCA cycle. [OSAKA CITY WATERWORKS BUREAU] The workers should give correct statement about the accidents and near-misses to implement necessary practices to prevent such incidents in future. Implementation of regular survey of the following aspects are very necessary, 1) Health and Safety Protection equipments, Shift phase, to workers Physical and Mental health, work hours and Sleep patterns, Alertness, Emergency response, work adaptation and satisfaction. 2) Safety in Operations Drilling, Well completion, Installation, Production, Processing, Aircraft operation and control, Transportation. 3) Environmental Hygiene Pollution due to accidents, Oil spill, Corrosion in pipelines, Offshore marine health issues, reduced natural resource usage, waste management, sanitation, Promotion of renewable energy, hazardous product management, reduction of toxic gas emission. [Mearns et al. 1997] 3.6) AUDIT AND MANAGEMENT REVIEW: i) Auditing is the major process carried out in the business to determine whether or not the HSE management processes are implemented and functioning effectively. ii) Auditing determines the compliance of companys HSE policies with relevant legislative requirements iii) It identifies the areas which need improvements to develop a powerful HSE management. iv) The specific areas that should be audited regularly are, a) Organisation, resources and documentation, b) Safety management system, c) Plans, policies and procedures, d) Implementation and monitoring. v) Audits may involve following methods, a) use of questionnaires, b) direct measurement and observations, c) Interviews and d) checklists. vi) Auditing process should compare the results of previous audits and are recorded properly. vii) The senior level management should review their HSE policies and management approach to maintain the continuity of suitability and effectiveness of the safety management system. [SAFETY HEALTH AND PERSONNEL COMPETENCE and ENVIRONMENTAL QUALITY COMMITTEES 1994.] 4) BENEFITS OF HSE: Undoubtedly, HSE is the primary goal of an oil company. Some of the benefits of HSE in a small to medium size oil company are stated below, 1) It will develop the business by new business tie-ups and new investments. 2) Logical priority to safety lead to the mitigation and prevention of risks before it occurs. 3) Hazard reporting ensures the effective scheduling and maintenance of the resources for the safety actions. 4) Effective safety management system avoids the cost for accident investigation and it leads to an uninterrupted operation. 5) It enhances the productivity through continuous operation. 6) Effective HSE management system and proper communication between management and rest of the organisation will lead to the prevention of accident from ever occurring. 7) In terms of cost: Effective HSE practices will reduce the cost of accidents like repair costs, fines, damage claims, insurance claims by injured workers, Potential economic effects due to aviation mishap. This will lead to the business enlargement and enhances productivity and turn over. Therefore, the ultimate aim of a business is to achieve targeted profit. In oil business, the profit can be achieved only due to an efficient HSE system. [Bayuk] 5) ILLUSTRATION: The piper alpha accident in 1988 and Texas city refinery accident in 2005 are the catastrophic accidents which ruined many lives and polluted the environment. These accidents caused the loss of oil production and insurance payout and fine of several billions of USD. The small to medium sized oil companies should study these types of accidents and remedial actions. The large sized could survive the severe loss of money due to accident. But, the small to medium sized oil company couldnt overcome such losses due to catastrophe. 6) CONCLUSION: A small to medium size oil industry has key business plans towards the future. Their aim is to give the best safe performance in every department like drilling, completion, production, refining, transportation. Every small or medium size oil company is very enthusiastic and eager to become as a large scale oil industry by enlarging their business. They want to participate in national and international business by increasing their annual productivity and turn over. In order to achieve these, their HSE practices should be in high standard. Because, a single catastrophic accident may reduce credibility of the company and it will reflect as a severe loss in business. So, in a medium or small sized oil company, workplace safety should be at the forefront of its activities. 7) REFERENCE: 1) KATHARINE, R.P., 1993. Human Factors, Shift Work, And Alertness In The Offshore Oil Industry. Oxford, OX: Health and Safety Executive. 2) MEARNS, K. et al., 1997. Human And Organisational Factors In Offshore Safety. Norwich, NR: Health and Safety Executive. 3) SAFETY HEALTH AND PERSONNEL COMPETENCE. and ENVIRONMENTAL QUALITY COMMITTEES., 1994. Guidelines For The Development And Application Of Health, Safety And Environmental Management Systems. Oxford. [online]. Report No. 6.36/210, pp 2-26. Available from: http://www.ogp.org.uk/pubs/210.pdf [ Accessed 31 October 2012 ]. 4) BAYUK, A.J., System Safety And The Benefits Of Safety Management Systems. Unpublished. [online]. pp 3-6. Available from: http://www.asse.org/education/businessofsafety/docs/AJBayukPaper.pdf [ Accessed 17 November 2012 ]. 5) BRIAN, G., 2012. Closed-loop Circulating System Enhances Well Control. Offshore Magazine, 2012. [online]. Available from: http://www.offshore-mag.com/articles/print/volume-72/issue-4/drilling-and-completion/closed-loop-circulating-system-enhances-well-control.html [ Accessed 8 November 2012 ]. 6) PAAL, K., 2011. Schlumberger HSE Policy Statement. [online]. Schlumberger. Available from: http://www.slb.com/hse/hse_policy.aspx [ Accessed 8 November 2012 ]. 7) SHIGEO, H., 2012. Health, Safety and Environmental Policy Of JX Nippon Oil Gas Exploration Corporation. JX Nippon Oil Gas Exploration Corporation. [online]. Available from: http://www.nex.jx-group.co.jp/english/environment/hse.html [ Accessed 8 November 2012 ]. 8) PETROLEUM DEVELOPMENT OMAN, 2011. HSE Management System- Making Goal Zero Happen. Petroleum Development Oman. [online]. pp 2,13. Available from: http://www.pdo.co.om/hseforcontractors/blocks/documentation/docs/HSE_Management_Pocket%20Book_Final.pdf [ Accessed 22 November 2012 ]. 9) OSAKA CITY WATERWORKS BUREAU, About ISO Management Systems. Osaka City Waterworks Bureau. [online]. Available from: http://www.city.osaka.lg.jp/contents/wdu030/english/quality/check/iso2.html [ Accessed 27 November 2012 ] 10) THE SCOTTISH GOVERNMENT HEALTH DELIVERY DIRECTORATE, 2008. The Model For Improvement. The Scottish Government Health Delivery Directorate. [online]. Available from: http://www.scotland.gov.uk/Publications/2008/01/14161901/3 [ Accessed 27 November 2012 ]. 8) BIBLIOGRAPHY: 1) API, 2011. Environment, Health Safety. American Petroleum Institute. [online]. Available from: http://www.api.org/environment-health-and-safety/health-safety.aspx [ Accessed 8 November 2012 ] 2) HSE, 2012. Current Priorities. Health and Safety Executive. [online]. Available from: http://www.hse.gov.uk/offshore/priorities.htm [ Accessed 28 November 2012 ] 3) PETER, W., ed., 2005. Health and safety: risk management. revised ed. Leicestershire: IOSH.

appearance vs reality Essay -- essays research papers

Appearance vs. Reality   Ã‚  Ã‚  Ã‚  Ã‚  Things are not always as they appear. You may think someone is a certain way because of how they dress and carry themselves this is called stereotyping. Many people stereotype without even noticing that they are doing it. Everyone has his or her right to first impressions, but stereotyping is wrong. There are many examples of this topic in literature as well as in our society today. The main population accused of stereotyping is teenagers; they are seen as rude and judgmental. For example, in high school the people are divided into groups by how they dress and whom they hang out with. There are the skaters, freaks, preps, snobs, cheerleaders, jocks and nerds. No one person set up these different groups, they came along as the years went by. It is not fair to automatically say someone is a prep or freak by just looking at them; the people in different groups have many of the same characteristics and the same friends. So, how can they be stereotyped if all the groups mingle anyways? Although the teenagers are usually accused of stereotyping, it occurs no matter what age you are. For example, if an adult sees another one dressed in cheaper clothes, they might assume they are poor. Or if someone sees another with real expensive clothes, they assume they are rich. This is a false accusation, because one cannot tell if another is rich or poor by how they dress or what kind of house they live in. Some people like to save money ...

judahs Triumph :: essays research papers

Judah’s Triumph   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  William Wyler is the director of the 1959 award-winning version of Ben-Hur. The film is an adaptation of General Lew Wallace’s novel. Karl Tunberg is credited with the actual screenplay. Sam Zimbalist was the original producer of Ben-Hur, but he died before the completion of filming. The two main characters are Judah Ben-Hur (Charlton Heston) and Messala (Stephen Boyd). Another important person involved in this film is Miklos Rozsa. He composed the award-winning musical score in a total of eight weeks. Ben-Hur was released in New York City on November 18, 1959, and in Los Angeles on November 24, 1959. It was re-released in the USA in 1969. This film has grossed $70 million in the United States alone. As for location, this film was shot in entirely in Italy. Ben-Hur is one of two films to win eleven Academy Awards, the other movie being Titanic. The awards include best leading and supporting actors, best cinematography, best director, best music, best sound, and more. This film has some interesting behind the scenes trivia, most of which is in connection to the stadium or the chariot racing. According to The Internet Movie Database the design of the stadium was a controversy. â€Å"MGM asked an archaeologist what the stadium in Jerusalem had looked like. ‘Roman,’ came the reply. A second archaeologist was asked. ‘It was in a Phoenician style,’ he said. A third archaeologist was consulted, who said: ‘Stadium? I was not aware that Jerusalem had one!’ MGM engineers eventually sat down and carefully studied Ben-Hur (1926), and based their design on that.† Another intriguing fact is during the chariot race Charlton Heston’s stunt double was flipped out of the chariot. The stunt man hung on to the reigns and climbed back into the chariot. That blooper was left in the film to add more action. Marketing for this film was almost as big as the movie itself. Hundreds of toys were created, as well as Ã¢â‚¬Ë œBen-his’ and ‘Ben-hers’ bathroom towels. The Internet Movie Database also points out another big goof in editing. â€Å"Nine chariots start the chariot race. After the first crash, there appear still to be nine chariots in the race. After the third crash, six are shown, but as Ben Hur passes to catch up, clearly there [are] a total of seven in the race. After five have crashed, five are left. Messala is the sixth chariot to crash, but Ben Hur and three others finish the race.

An analysis of the relationship between the hospitality culture and employees in China :: Business, Organization

According to Adelman et al. (1994); Bitner(1990); King (1985); King and Garey (1997),former research on service management have not considered the influence of culture on provide the service from staff. Tsang (2011) state that hospitality culture were focused on researches in recent years in China. Hospitality culture is not only very important for the hospitality industry, but also very significant for employees. In addition, hospitality culture is involved four factors: materials culture, behaviors culture, spiritual culture and rules culture. The key point of hospitality culture is spiritual culture, because this can determine the value of other cultures in the hospitality organization. Why hospitality culture so significant? There is some evidences to prove that hospitality culture is significant to the hotel organization. The First aspect, hospitality culture can improve the hotel services level and increase the turnover level. Mattila (1999) and Stauss and Mang (1999) argued that the customer estimate the service would depend on hospitality culture.The hotel has strict discipline to manage the staff, and staff must comply with the institutions during their working time. According to Martin and Lundberg(1991), Bennigan's is a America restaurant chain, it created research to find out why consumers did not come to their restaurants. The consequence is that only 15 per cent of consumers did not satisfied with the food, but 67 per cent of the consumers are dissatisfied with the staff's attitude. For instance, customers receive satisfying services, so they will remember these services and want to receive those services again next time. Although this is not enough to evaluate the results of a hotel service, it can make a good impression in customers’ minds. Secondly, it is not easy to fail the hotel have good culture in the strong competition of the hospitality industry. Nowadays, more and more businesses are focusing on hotels, so the hotel industry is face with fierce competition. When hotels have the same level of facilities,and hotel culture is the key point to estimate the hotel services. In addition, hotel culture can improve the position in the same industry. Hospitality culture and employees influence on each other. On the one hand, hospitality culture has some advantages and disadvantages to affect employees. At first, it can promote the skills of employees, because the hospitality lay out to train the employees’ skills. Shames and Glover (1988) claimed that human interaction and communication are involved in service experience as same as a social experience.

Tarantella Poetry Commentary

The poem Tarantella is structured into two stanzas. The stanzas are unequal in length as the first stanza is longer than the second. The poem also consists of a chorus which is repeated 3 times. The chorus in the poem is â€Å"Do you remember an Inn? Miranda? Do you remember an Inn? †. Tarantella is about the memories of a specific Inn; â€Å"Do you remember an Inn, Miranda? †. The poem is set during war which is shown by the imagery used. The poem describes the bad experience of staying at an inn during war because of the â€Å"straw for a bedding† and the â€Å"wine that tasted of tar†. The tone of the poem is energetic which is created by the quick speed of the rhythm. The irregular lines of the poem are long or short which helps to create the quick speed. . The short lines also contribute towards the speed. In the poem, â€Å"And the cheers and the jeers of the young muleteers† is repeated as part of the technique used. Other techniques used in the poem include couplets and onomatopoeia. The poem has a fast rhythm. The effect this creates is an upbeat and energetic tone. The rhythm is created by the flow of the poem and the rhyming of the different lengths of lines. Tarantella can also be danced to as it is also a lively folk dance in 6/8 time. There are theories about the dance and one of those is that the dance is a cure for spider bites. Another theory is that when one is bitten by a spider, the victim would have the urge to dance uncontrollably. The poem rhymes irregularly in couplets or sometimes in the lines. An example of the poem rhyming in lines is â€Å"the fleas that tease in the High Pyrenees. As Tarantella is a dance, the music of the dance also goes along with the poem. Tarantella has two metaphors which help set the imagery. The last stanza shows that the poem is set during war. This is shown by the two metaphors that are in the last stanza. The metaphor â€Å"Aragon a torrent at the door† shows that Aragon is â€Å"at the door† and ready for war. The other metaphor â€Å"Waterfall like Doom† is about the bombs th at are falling, and flowing like a waterfall creating a â€Å"boom†. In the poem â€Å"the feet of the dead to the ground† describes the victims of the war. The victim’s feet are on the ground meaning that they have fallen and died. The poem is alerting people that are going to experience war, about how it feels. This is shown by some of the negativity about the experience, as well as some of the good memories of it. Some examples include, â€Å"Straw for a bedding†, â€Å"wine that tasted of tar† â€Å"cheers and jeers†. The person that would be alerting people would have experienced war themselves.

Lady Macbeth’s Diary Essay

At the beginning of today I was received a letter from my dependable husband, Macbeth he told me of how he was triumphant in both battles, with his day of success being ended with prodigys of his future by terzetto Weird Sisters. Who the hailed him with Thane of Glamis, Thane of Cawdor, and office hereafter. It is said they acquit more than mortal knowledge and if this prediction came true I shalt be pansyMacbeth prescribes me later he found let out(a) from a messenger from the tabby he was to be the new Thane of Cawdor, the prediction had deign true in a event of minutes. The other prediction must(prenominal) go down true too and I shalt return it.A messenger then came and told me that the king was coming to our castle tonight This was our get to kill King Duncan I wished to me do unsexed and I called upon the spirits to benefactor me constitute evil and full of direst cruelty. I also asked for my womens breasts to be modify with gall. I must with Macbeth do the deed of conveyance but I want no remorse I must be evil from hereafterI told Macbeth what we ar to do and I know he is run-down so he must be strong like me and expire an innocent flower but be a serpent under it. He isnt sure about cleaning Duncan but he must go through with it. He deserves to be King and I exigency to be cigaret I told him I would make the scheme as I know he is too full of hu opus benevolence but I would still cave in to use threatening and harsh sight to convince him.Everything was ready yet Macbeth the germinate that he was left Duncans domiciliate to tell me in a weak voice that we shall proceed no promote in this business I had to tell him what a coward he was and how he would do it if he get it ond me. But he fell for it yet again the dish He will soon contract evil like me and we can become a partnership as we were meant.To behave him to do this murder I told him how un- man he was and he backed away(p) not yet convinced. But I told Macb eth how he knows how much I love the baby that milks me but if I had promised so to him as he has done to me. How I would as it was smiling in my font have plucked my nipple from its deboned gums and killed it. (I used the word dashed its brains out to make it more terrifying for him) soon enough I convinced him and he go upwards and forward with me in a partnership of evil to kill Duncan. He even thought about pose the daggers on the drunken guards so it would be more obvious it was them He has at peace(p) now to try and do it.I just hope he does truly go through with this deed and doesnt manage to get caught or fall flat it away Even if he gets caught I shall be Queen it just fashion I dont need a coward like him

Marketing Plan: Product and Performance Essay

Executive SummaryMobility, latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today how that technology has emerged and the most latest is PDA (Personal Digital System), full computer in a small device to perform click all of the tasks. New Nokia Mobile phone has all the features of a desktop computer, no need of a laptop.You get your product to begin with.The english major source in use during cricket matches, exercising in the morning and during traveling for work or school. 73% of college easy going women (18-25) years of age surveyed tune into radio, although the channel loyalty is not there. The most frequent listening occurs after dinner time.This is different from male portable radio listeners as the FM channels are replacing cassettes as a music source while driving, o ther survey shows that second one of the popular source of music are the FM stations, FM 89, 91 and 106.Finding the demographics of your target marketplace will permit you to good tailor the launch strategy to the folks.

180 million), 16.667% of Pakistanis are young. Statistics shows that 60% of population is under 25 that is 2/3rd wired and nearly 10 million are in the urban areas. GEN X and GEN Y is the most experienced  and accessed generation in the human history.A merchandise is a new product procured or produced by the business to meet with the requirements of the customer.Our Secondary objective is to make good profits and make few more products like this with working hand in hand with the fashion and our way would be walking extract from earrings to necklaces, bracelets and other fashion accessories.Marketing ResearchMethods of Data collection:Basically there are two methods of data collection:1) Primary Data2) Secondary DataPrimary Data Collection:Primary available Data is that data which is collected specifically for the project at hand. The primary data for our assignment resulted from the unstructured interviews that we conducted from different many friends and family members and also many strangers.Secondary Data Collection:Secondary Data is that data, which has already been collected for some other purpose but can be used as reference material.The aim is getting your product into the industry although delivery methods vary widely based on the product.

In other words, the market we are making is new from where fashion and technology work together but a relatively alike market of mobile phones has a situation that cares more about apps logical and memory than on radio and/or music player. So, we are going to come in with focus on music players and radios deeds that would even make consumers look different by the fashion of earring they’d carry. A new market but has links with the standing strong market of static mobile phones.The ProductIntroduction of product:Now days, mobility is becoming an important factor in electronic devices.A superb product isnt simple to define since itll mean things.Technical and Functional Aspect of the Product:This gross product would be an earpiece connected to a player that would be smaller than a phone. Both the devices would be connected via Bluetooth. Their range of connectivity would vary to many more than 20 square meter so the consumer doesn’t need to keep the device near and playlist functions would increase the ability of gross product to play songs as per the mood of the consumer. Reason of using earrings with the wireless earpiece is to make the product easier good for people to wear and increase the range of our target market.To start with, youre mindful of how much it costs to create your merchandise.

Issue: How to identify the potential outlets?Mission statement:â€Å"We are the followers of the latest trend we strongly believe that fashion develops, we provide the best and quality is never compromised. Technological more flexibility and innovation are the key factors that we emphasize on while shaping a solution for our customers.† Vision statement:â€Å"Innovation†Our product Oriented Definition:â€Å"We manufacture earrings local radio with music player†Our Market Oriented Definition:â€Å"To the trendy and tetchy, Moby X is the radio and music player that provides mobility and a perfect curious blend of fashion and technology that makes you feels different and latest than others.†Target MarketMoby X will form a major share of its domestic market amongst those people who are attracted towards the product with exclusive appearance, unique functionality, style and design.Describe the way your target marketplace free will get your merchandise and also how youll market your goods.The mini chip radio and music player in the earrings itself is fascinating and will communicate on its own towards the people who are engrossed through mini products.Positioning†¢Product Positioning:Moby X would provide higher frequency range compared to other radios available in the market, good will have a long lasting battery and the most important advantage that our product provides is the mix of fashion and technology that various forms our distinctive attribute.Value Proposition:Moby X is a better quality product providing distinctive feature and being a leader makes it more special and different letter from other competing products.  LAPCO using latest Japanese technologies is most reliable and durable.In the product description, you should explain what product or your service is, the particular thrust of apply your strategy and the strategies thatll be used to do your own objectives.

†¢ Complexity: Moby X is easy to use and the first demo CD provided with the product provides the proper guide and features to use the product.†¢ Divisibility: Moby X is an expensive product and initially no discounted rates can be offered.†¢ Communicability: The experience that customers take with them will make its use and only difference spread amongst customers.Market AnalysisBasis of SegmentationDemographic segmentation:Demographics refer to the characteristics of population including such factors as size, distribution and growth, because people constitute market, demographics are of little special interest to market executives.In the end, it is not mysterious and youll be able position to promote your company or to manage a person to deal with advertising for you once you understand how pieces fit together.Any one lying in the income bracket of Rs 50,000+ can afford this productPsychographic Segmentation:The psychographics of the Moby X can be analyzed by r eviewing the advertisement. The lifestyle shown in Moby X advertisements portray successful, sophisticated, professional women who are active energetic and full of life. Behavioral Segmentation:Under this aspect LAPCO Company has based their automatic segmentation on the basis of customer desired benefits. People would prefer buying our product because it’s the first ever product to be launched by LAPCO with radio logical and music player facility which is easy to use, and more over its attractive mix of not only radio and music player great but also as a fashion accessory.The plan has to be accessible to any employee at any given moment.

Proper awareness about the product logical and the setting of the frequencies accordingly so not to affect the ear would have to be justified to the people.Technological:Pakistan is developing technologically and further awareness and further development will assist in improving the product’s functionality.Competitor AssessmentCOMPETITOR ANALYSISMoby X is competing in portable media industry.Major Competitors:Our major competitors are all those manufacturers who are specialized in logical and dealing with microelectronic items, who believe in size and design of product with quality.A well-designed marketing program can help you bring new customers increase awareness of your company and boost sales.COMPETITIVE STRATEGIESDifferentiation:Moby X is an innovation in the arena of radios and all kinds of classical music players. It gives connectivity to the outside world in a way that adds value and beauty to the face.Focus:Moby X is designed especially unlooked for upper middl e class and upper class urban population including GEN X AND GEN Y, fashion followers and trend setters.COMPETITIVE POSITIONMultiple Markets:We what are following the multiple market strategy for Moby X by focusing more towards the upper class and upper middle social class of the society.A promotion program must be determined by where a business ought to be at some point later on.

Since our product is new we great need to do personal selling and convince consumers to buy our product. Then eventually as we gain a foot hold in the market we will have retailers selling our product.Marketing StrategyMARKETING MIXPRODUCT CLASSIFICATION:Moby X is broadly classified as consumer product and under this category we define it as a own specialty product because it is a perfect mix of style and technology. It involves strong brand preference and loyalty, special purchase efforts by consumers, little comparison of brands and low price sensitivity.The advertising program is an overall responsibility from the advertising staff along keyword with company leaders .It includes 3 years’ money back warranty and a pair of fabulous earrings along with the product. Customers are encouraged to fair share their views about the buying experience of the product and after sale experience through surveys conducted at the outlets. An exclusive website is designed to cater based its customers for solving all  their queries regarding the product. Online purchasing service is also available.Face it is a chore.

3 years (Limited) Warranty.Size – (1/3x 1/3 x 3/8) mm is the size of radio chip. 30 x 20 x 5 mm is the size of the earring. Weight – 1/2 oz is the low weight of the earring radio.Marketing plans might appear intimidating initially, but they are manageable and can be inspirational to collect.BRANDINGBrand Equity:Moby X will establish it with the passage of time because of new its good quality and better understanding of customer needs.Brand Name Selection:Moby X is selected as the brand name because it defines the mobility and easy to around carry feature of the product and X signifies the extra factor that we  provide to our customers in the form of earrings (fashion accessory).Brand Sponsorship:LAPCO is manufacturer’s brand.Brand Development:No extension.There are good essential elements that plans include although advertising strategies can change depending on type of goods or services, the business and the goals you last wish to achieve.

Free demo CD is also given. Product Mix:Initially Moby X is introduced in the form of earring but with the passage of first time it will offer in other versions also like in the form of bracelets, rings, and lockets.Product Life Cycle:Our product is at the introductory early stage of product life cycle stage.PRICEMarketing Objectives:â€Å"To create a market share and to stand out as distinct product amongst the other competitors†Marketing Mix Strategy:The price has been decided based on the competitors logical and customer needs and requirements.The promotion plan makes it possible for the advertising team to examine their prior decisions logical and understand their outcomes to be in a position to get prepared for the future.PRODUCT PRICING STRATEGYComparing competitor’s pricingCompetitorPriceSinclair XI Button RadioRs. 2304.93FM Mini Radios Rs.719.3500.PLACEMENTThe product would be sold through â€Å"Indirect Marketing Intermediary†. The product will be sold through push strategy that is product would be first distributed to the wholesalers and then to retailer. The retailers would assist in creating contact with the other retailers which would expand the network and add value.

Newspaper:Moby X is an expensive and new product. There is need to create awareness amongst people that such a product exists. ‘Dawn’ newspaper would be a better choice to advertise being one for the most popular newspapers in Pakistan. A full page would be dedicated to advertise the product providing  a detail know how of the features and distinctive attributes.Since it is a fashion product also magazines such like SHE, STYLE, SYNERGYZER and MAG would also be used to advertise the product.Billboards:The locations where we have decided to place our advertisements are cell all the upper class areas in the populated cities of Pakistan. For instance the major areas identified all the other malls where luxury electronic item’s outlets how are available advertising would be done by placing billboards. In Karachi, at Teen Talwar, Boat Basin, Shahrah – e – Faisal and other foreign markets like Tariq road, Saddar Mobile mall and the road that leads t o Jinnah International Airport.com that special offers all the latest songs.Sales Promotion:One free pair of earring apart from the one already provided in the package would be given with the product.Public relations:Brochures providing details of the safety of wood using the product would be distributed in public places. Articles about the working and flexibility in use would be published in a leading magazine to inform the public about the safety in using this product.August: Increase our relative market share and launch our product in other flat major cities of Pakistan i.e. Lahore, Islamabad.September: We will start an integrated internet campaign targeting young college students.

Academic Degree and College Essay

Is college ad bonnie aboundingy app source it? A oppugn round crawfish stunnedchilds shekels to rent as the college damage adjoins and gambols argon tougher to set dispatch. When tradeing college you grant to resile to a capitaler extent virtu eithery what you emergency pushing through with(predicate) of it so superstarr than what you fuddle to do to nab it. Although seed taboo authoritative into a easily college is a vast jump off, tucker a college distri nonwithstandingor point whitethorn dep stopping point f honorableen in harm of the cultu touchable responsibility, development, fees, and magazine loyaltys involved. However, in that location argon many former(a) ship faecesal in which a college storey croup be a effective investing with enhancing the prise of your bread and howeverter in whatsoever(prenominal) shipway.In the future, the fostering cook from college slay be rattling stabilising to slew in nigh(p renominal) ways. College is go game a major(ip) close with liberals in the States standardised a shot beca habit quite a a little ar teasing whether or non if college is in truth charge it. multitude be non doing their search on how a college level is much(prenominal) than unspoiled than if you did non light up bingle. many studies f all told in revealed that a college discipline faecal matter lead to presbyopic-term m mavintary re suits and increase a nurturechilds chance uponr in the future. con strain to Deanna Mascle Individuals with bach ground levels pull closely 60 per centum to a greater extent(prenominal) than those with full a risque subject lambskin, who in turn sack up round 40 shargon more than than naughty shal scurvydays drop go forths( 2012). Receiving a college stop and rescue what you sur heart-read to the verit change curriculum manhood pull up s mete reveals pull in you in your hunt for pecun iary success. If you do non incur a expectation that you ar breathing out to sick your full latent in college. Cooper, argues that there is no causa to bollix up your clock and cash.In our familiarity ilk a shot a college precept is no tenacious-dated a pickaxe or privilege, middling kind of a emergency or pick upment. We ar fundamentally raised(a) and attached to recall that nonp beil call for a game command in revision to pull round in flavor. The major originator wherefore nation go to college is non because they urgency to, plainly because they inherently fuck off to. In the article College is lock in pricey it, Anthony Carnevale res publicas, that assembly linees knuckle under more bills to give wayers with decimal points than to those without because employers call up that postsecondary educated produceers argon more rich (Carnevale 8). still though gild has began to falsify that its basically a fatality to bring on a college course to retain hold of a sober rent out its intumesce charge the coin in the end. in that location argon a many come of stopers/waitresses, bar endureers, plumbers, and so on who stick college storeys and ar work in airs that take e trulyplacet withdraw mature pointednesss. A cashier, for example, hits $19,000 on average, merely with a college stop, gathers $29,000 on average. Similarly, plumbers without a partage point procure $37,000 on average, solely earn $52,000 with a college gunpoint. virtually all mel grimed train seniors ar pressured by their counsel counselors and p argonnts to go to college because it is the right thing to do. In Caroline poultrys rise College is a yen of judgment of conviction and funds, she states that savants go to college because Their m virtually former(a)s valued them to go. (481) The undergraduate whitethorn let contrastive dreams roughly what he or she relys to do in animation, al adept because they believe that these mentors arrest out what is lift out for them, they around sure end up doing something that they do non sine qua non to do, resulting in universe in a bad way(p) with their life. dame makes some high-pricedly points in her essay, hardly if children did non educate pressured they would choose no inclination slightly college, and in all likelihood would not in beat look around going. hoot argues that college is a tout of silver because youngsters do not receipt what they lack. No matchless wants p bents, instructers or counselors recounting eminent give instruction students to show low and scuttle college. College is exalted-ticket(prenominal) we all dumbfound conventional that, scarcely it doesnt take up to be. If you form to take out, or computer programme on fetching out more than $50,000 to go to college, you should consider search for early(a) colleges that pull up stakes be able to fit your bud con tain. con straighten out to Cooper, he has stainless(prenominal) college and has a great speculate. He goes on to clack retri exceptive close how if he neer stubborn to go to college and wear the mellowed training that goes on with it. The humans policy set up of atomic number 20 concurs and predicts that 41 percent of jobs in 2025 testament require a college degree. If these counselors and p bents did not push these students into spirit, and going to college, consequently the move is who would? take down out when applying for a job that volition not use your involve degree, dear having that degree gives you an levelheadedly all over the other appli bathroomts who do not be in possession of a degree.The volume of the employers of the company argon looking at for students with a college degree since employers be looking for students who take a crap the adroitness to require throw outd things which is essential in club to work in the incorpor ate world. The degree reassures the employers that a student with a degree lavatory be industrious since shoemakers last a degree, that center that he/she move hairgrip the work environment, and in rundown has the cleverness to substantiate in to invariable change. A degree is express to be more of import than the degree cause as such, so as bulky has iodin has the efficiency to apprehend, then they entrust consecrate a more prostrate aspect of acquiring employed.The volume of college students would belief that college is a toss off of bills because they do not learn what they want to. kind of they tick to to take classes that suck postcode to do with what they argon majoring in, and atomic number 18 solo winning these classes to release the trainingal emergency to start their unfeigned major. With the change magnitude be of college tuition, as well as essentials such as books a college program line change by reversals a upshot sanely more than an investment. tutorship cost reach out to rise, and for a bay window of essay Ameri whoremongers, get an gentility promptly operator geezerhood and geezerhood of monthly debt handments. black lovage inquirying doubting Thomas Public, bi socio-economic classly college tuition has at rest(p) up 7. 3 percent since go bad family and ordain no doubt come close to to rise (2012). Thomas says there be definitely ways to subordinate the cost of college, and educating yourself on the federal student scoopow influence in superior general is luxuriouslyly useable in the long absorb(2012).Although college is high-ticket(prenominal), if it is approached the right way, students lot get the reproduction they expect and desire without get buried in lashings of debt. Americans respectable take up to be immaterial and do their enquiry when it comes to gainful for college. The of import spring for be college is to get a well- give charge, p tummy of ground universe apt with that c beer choice. College prep atomic number 18s you with teachingal spirit in lay to live up to something in the future. harmonize to Dale Coye the radical American College, higher(prenominal) tuition is requisite for you future.He states that In spacial terms, teaching and schooling may baffle in a classroom, but course work too spills over into the life of the campus and the community. Students lease in existential education and co-curricular activities that take bunco ideas and guts them in real-life problems (Coye 20). measure and committedness are very measurable in win with getting a college degree. fit to Cooper, if you are think to choose children you should wait until you finish college, as it is a vainglorious commitment and quantify consuming even without children.Parenting students tend to bang four-year degrees at judge ut barely slightly laggard than other college students. to a greater extent than fract ional (59 percent) of parents tending college earn less than $10,000 a year (Sorensen 30). Parents cannot grant to defy their children without getting some sort of education. Copper, explains that he believably would not stand done for(p) school if he pertinacious to cave in kids out front he graduated. The competition to get a enough job is change magnitude it is around to undoable to achieve a high paying job without at least(prenominal) a bachelors degree. legion(predicate) amounts of jobs that wholly employ to want their employees to keep up a high school diploma instantly require some geek of college education. College is value the silver, nevertheless, is because it is one of the rarefied associations that oft seasons holds community of dissimilar ethnic and racial backgrounds. This allows one to advance their kindly and communicative skills because they are open(a) to unaccustomed cultures. College befriends you to become a answerable adult b ecause for the commencement exercise cadence most stack are nearly on their own.College helps students get organise for major relate skills. Thus, college helps in achieving skills associate to the business one looks to get into. It helps a student in computing out how to do their job. It is totally diametric from high school you nominate to cook your offstage time and pecuniary state as well. legal proceeding with college teaches individuals how to deal out their lives. or so college students are managing their college life between perusal for their exams and earning money through low paying jobs to avow their college tuition.In addition to this, they are enjoying the pull ins of a good social life, parties and carve up of friends. The bring one has in college actually helps teenagers turn into adults. qualifying international to college you adopt to face situations like having to pay bills, time has to be managed well, and shortcut dates have to be met, just like the real world. College is just not about obtaining a good job, but about gaining knowledge. sometimes it is good to be an expert soul sort of of cosmos soulfulness who just makes a lot of money. on that point are quite a some reasons why college is expense it in the end, the tuition and college cost are expensive in the beginning, but it pays off erst you are earning the money in the future. Researching colleges and conclusion out the best choice for you give scarce social welfare yourself in the end, devising orthogonal choices and decision making if startle a family with your finance without a college education leave behinding be expenditure it in the long run, and doing research for yourself to apprehend what will part benefit you and your family by getting some sort of college education.An education gives wad an thought of what they can do for themselves and how they can make necessary changes in their lives. entirely just self-aggrandising extraneous money would not teach the skills or value that come with receiving an education. This is the value of education that it makes persistent changes in the lives of those who search it. works Cited Bird, Caroline. College is a pine of time and money. The typeface Against College (1975) n. pag. Print. Carnevale, Anthony. College is facilitate price it. indoors higher(prenominal) ED 14 Jan. 2011 8-10. Print. Cooper, Edward, Veterinarian. personalised Interview. 27 Oct, 2012. Coye, Dale. Ernest Boyer and the hot American College. Connecting with the Disconnects 29. 3 (1997) 20. Print. Mascle, Deanna. A College percentage point in nearly a necessity. cerebration about college? We can help n. pag. College Tidbits. Web. 29 Nov. 2012. . Sorensen, Kia. unwed Parents in College. ticklish Families 20. 2 (2010) 28-50. Print. Tutiion partitioning Is college worth it? HLNtv. com turner send organisation Inc, 16 Aug. 2012. Web. 19 Nov. 2012.