Nyenrode University Press

syndicate Management: a matter of say optimization         3 Chapter 1. why studying family line centering         4 1.1 General introduction         4 1.2 inquiry design and methodology         4 Chapter 2. Defining mob perplexity         5 2.1 consanguineous attention particularized in theory         5 2.2 family unit management specialized in the field         11 2.3 An start to conceptualise         13 Chapter 3. Category management in more(prenominal) detail         14 3.1 How to define and carriage categories         14 3.2 wherefore and how to change the organisational structure         16 3.3 How to make kinfolk analyses         18 3.4 How to indite category plans         21 Chapter 4. Category management versus hand over chain management         22 4.1 Introduction     Â Â Â Â Â 22 4.2 catamenia of goods         22 4.3 Flow of information         25 4.4 The use of EDI-technology         26 Capter 5. Manufacturers category management         27 5.1 Introduction         27 5.2 How to define a category         27 5.3 Managing categories         30 5.4 Managing the port in the midst of retailer and shaper         37 Chapter 6. Retailers category management         39 6.1 How to define a category         39 6.2 Managing categories         41 6.3 Managing the porthole between retailer and producer         44 Chapter 7. Conclusions and further research.         46 7.1 Conclusions         46 7.2 Retailers category management         46 7.2.1 What is category management to the retailer?         46 7.2.2 How to define a category?          47 7.2.3 Managing categories    !      47 7.2.4 Managing the interface between supplier and retailer         48 7.2.5 Overall conclusions         49 7.3 Manufacturers category management.         49 7.3.1 What is category management to the producer?         49 7.3.2 How to define a category         50 7.3.3 Managing categories         50 7.3.4 Managing the interface between manufacturer and retailer.         51 7.3.5 Overall conclusions         51 7.4 Further research         51 literary productions         51 Notes         52 © G.J. Verra, August 1997. Please confab the generator before citing. Category Management: a matter of colligation optimisation Dr.ir. drs. G.J. Verra Associate professor in the field of marketing at Nijenrode... If you neediness to get a full essay, order it on our website: BestEssayCheap.com

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