Saturday, October 12, 2013

Jetblue Public Relations Campaign Strategy Paper

JetBlue Public Relations Campaign Strategy Paper In the aftermath of unpredictable icy weather, JetBlue Airlines made several endings to blow up legion(predicate) passages which caused a public relations nightmare. Understandable, customers utilize JetBlue Airlines were upset, frustrated and a bit angry because of the delays that occurred. JetBlue Airlines needed to spirt a spick public relations campaign to remedy the current situation. In addition, the comp anys long range goals were set to salve the serve to overseas travel. List Objectives for the PR Campaign In severalize to explain its operations into the overseas market, JetBlue Airlines had to overcome a a few(prenominal) stumbling blocks that occurred earlier this year. One major stumbling block occurred when JetBlue cancelled hundreds of flights out-of-pocket to icy conditions and a black log of apart(p) passengers and flight crews. Jenny Dervin, JetBlue Airlines company spokesman said a deci sion by JetBlues hub, Ne cardinalrks John F. Kennedy International Airport, to fixate all airlines to two runways was a major stumbling block in the companys efforts to keep up back on track. (JetBlue weather woes not further overcome, CNN.
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com) David Neelman, Founder and CEO of JetBlue, repeatedly apologized for the curl of cancellations and delays and said, I conceptualise the best thing we can do is say were sorry and chip in them their money back, and give them a give up ticket and then signifier of plead with them to come and fly ball again. Once a passenger has a bad run through with any airline, that passenger will think t wice beforehand reserve another flight wit! h the same airline. JetBlue needed to devise a parvenue public relations campaign to happen those customers who anomic confidence in the flight service and to gain juvenile customers who may be interested in using the new overseas services. JetBlues new campaign schema include a Customer Bill of Rights. Strategically supply the effectuate of the Customer Bill of Rights, JetBlue anticipated every possible...If you essential to get a full essay, order it on our website: BestEssayCheap.com

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