Kee Wah Proposal

Introduction The Background of Kee Wah Kee Wah bakeshop was established in 1938, it has 70 historic period recital in Hong Kong. Mr. Wong Yip Fing is the inaugurator. The introductory operated shop was clear at Yau ma tei. It being full-grown from a small family operated shop to household name noteworthy for its bakery products in over half a century. Kee Wah bakery not solo has their own business in HK, it likewise stretches to Mainland China, Taiwan, North the States and Japan. It becomes a household name among local anesthetics. In 60, 70’s century, Kee Wah barkery faces to a big challenge. The Major income of Kee Wah Barkery is for selling traditionalistic Chinese type ritual cake which uses by the marriage. moreover at that time, the culture of matrimony ceremony was changed. People choose western- room wedding ceremony rather than traditional Chinese wedding ceremony. People become prefer western-style ritual cake. Kee Wah has been shock. It has me t with umpteen reversers. Mr. Wong Shek Cheung, the password of inaugurator. He inherited his father’s business. In 1995, he usher in the company. Firstly, He employs famous local designers Suen Siu Wah and Yeung Chi Chiu. For the evidence to build up the new characterisation of Kee Wah.

They also innovate the product; it has also been continuously push-up-and-go the envelope of current Chinese pastries by re-invention old-day favorites with modern touches, by incorporating new ingredients and tastes into a wide variety of traditional and innovative new products. In the marketing strategy, Kee Wah ha s been doing much more calculate on promoti! on. curiously focus on advertising. They invite famous artist Eric Tsang Chi-Wai to salute their product. And they have achieved remarkable success. They draw state attention. And the selling is increase. The history of bakery constancy The bakery industry has long history in Hong Kong. After year of development, bakery products have become pop among Hong Kong people. The bakery market has certain rapidly over the shoemakers last few years...If you want to get a full essay, show it on our website: BestEssayCheap.com

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