Outline And Evaluate The Role Of Media In Addictiv

Outline and evaluate the role of media in habit-forming behaviour.(25 marks) A lot of explore has been conducted into the effects media have on habit-forming behaviour, enabling us to have a better intelligence of this important modulate on colony behaviours. Much of this research focuses on affectionate learning effects, for example Charlton (1986) make address cigarette advertisements made children associate smoking with looking with child(p) up and having confidence, suggesting that media influences lead to addiction. However, the media too has positive influences on addictive behaviours, desire the use of positive role models and education. Gunsekera et al. (2005) found do drugs fetching in films is shown in a positive shape with half-size reference to possible negative consequences, suggesting that the media stand influence dependency behaviour in a negative manner. However, Roberts (2002) found confounding evidence, as drug taking in medicine videos was sanely uncommon, portraying the behaviour in a impersonal manner, though this could actually increase drug usage by demonstrating it to be a normal behaviour.

Although the media can help to aver almost the risks of addiction, there is a danger that addicts will be demonized done media-created moral panics, seriously affecting the chances of addicts receiving enough social escort to help them quit, or seeking treatment in the foremost place. Another danger is that of misinformation, with the National Pain grounding (2008) purpose that the media confuses issues surrounding the addictive properties of painkil ling drugs, leading to chronic under-treatme! nt of pain. An saying of media, advertisements, can be used to sell alcohol or cigarettes, whereby the media portrays batch who drink to be sophisticated. Up to the 80s, adverts also state that people that smoke were glamorous and successful. Chapman (1982) found that minor smokers were influenced by adverts and were more likely to smoke the brands that have been in...If you take to return a full essay, order it on our website: BestEssayCheap.com

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