Societal Marketing Concept

Societal market Concept Individual Project 1 1. Given the trend in obesity among American consumers, which industries bag to benefit the most? Why? Given the obesity issues in the American consumers, the food industry has benefited from this trend. Under the Societal merchandising Concept organizations have to balance company profits, customers wants and the societys interests. The problem is to groom what is best for the society in this case. Because there is a deviation between short term consumers wants and long term consumers wellbeing (Brown, 2005).

This issue can be very hard to handle, because it is non all companies market with a social conscience. In hotshot hand consumers say they want healthier foods, but in the other hand, their behavior focus towards unhealthy foods. Some companies whitethorn have initiated sincere efforts to provide healthier products; however, it is complicated to change over the consumers behavior in this regards (Knowledge@Wharton, 2005)....If you want to get a full essay, order it on our website: BestEssayCheap.com

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